Customer Intelligence Cluster
The core components about Customer Intelligence of the "Master of Marketing Analysis" are being run by this team of Professor Dirk Van den Poel:
From left to right: Front: Dr. Anita Prinzie, Koen De Bock, Prof. Dr. Dirk Van den Poel; Back: Dries Benoit, Griet Verhaert, Raminta Pilipaviciute, Michel Ballings & Philippe Baecke
The Customer Intelligence team specializes in predictive analytics for analytical CRM (including customer churn, cross-sell, acquisition).
A list of the other members of the Department of Marketing at Ghent University can be found here.