Academic Papers about Non-Profit Marketing

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VERHAERT G. & VAN DEN POEL D. (2010), Improving campaign success rate by tailoring donation requests along the donor lifecycle, Forthcoming in Journal of Interactive Marketing.

JONKER J.J., PIERSMA N. & VAN DEN POEL D. (2004), Joint Optimization of Customer Segmentation and Marketing Policy to Maximize Long-Term Profitability, Expert Systems with Applications, 27 (2), 159-168.

Additional papers about this topic are on their way...